直播带货也许看似是比较日常的一种变现方式,也许在很多路人看来没什么不同之处,但如果你有仔细观察就会发现大主播以及小主播之间的区别,则是留客,看似简单但却需要掌握技巧来以此提升商品转化率,那么直播中有哪些话术是需要掌握的呢?
欢迎话术
目的: 让外国游客进入 TikTok 直播间,感受到真诚和温暖,感受到我被“看到”、“关注”,所以留在直播间。
例一:告别工作室的朋友,假设是第一次刷我的工作室并且我会打“新”,假设老粉会打“常规”。
Example 2: HI, XXX, welcome my new friend! How are you? /Where Are you from?
Example 3: God, let me see who’s here. XXX, nice to see you again.
互动话术
话术目的:营造一个繁华有趣的气氛,让更多中国观众可以参与学习其中,增加网络直播间互动率及用户停留时长,让算法能够给予直播间更高的评级。
例1: 认为这件衣服很漂亮,纽扣很漂亮。
Example 2: Hey guys! Where are you from! I really want to know.
Follow me. If you don’t, you’ll never find me!
带货话术
Example 1: Come on! Get it now! Only today, more gifts!
举例2:this is very good quality,I only offer you guys the good quality product.
Example 3: Let’s nail it out, now is the time! If you like, buy it now!
感激话术
Example 1: Thank you for your attention/companionship/being with me, thank you and love all of you.
Example 2: You are smart. You have a pair of smart eyes. You are great. Thank you for staying and joining us.
Example 3: Thank you for giving me a lot of love, I wish you a good
对于主播来说,也许平台是比较重要的,但最主要的是能够通过话术来留住用户,所以还是需要掌握话术技巧的,如果不知道该怎么做,那么建议可以参考以上。